FAQ

All interested parties are required to complete a non-disclosure agreement before any information is shared. Employees can become prematurely worried. Customers may grow concerned. Competitors who aren’t pursuing an acquisition may use the information to enhance their market position. That is why confidentiality is a cornerstone of our operation.

We invest a lot of energy to research, and develop a specific marketing plan for each engagement. We actively develop interest by confidentially contacting buyers who may view the company as a good acquisition. Targets include strategic buyers, private equity investors, well-funded individuals and others. We do not wait passively for interest, but contact them directly to generate interest. Our goal is to develop a competitive environment so the owner receives the best possible value.

After an LOI is signed, the buyer will begin a detailed review of finances, operations, legal structure and more. It can be a daunting process, with many questions raised and new information needed. We begin early gathering of information we have found most buyers want, and then supplement this list with specific requests. When the time comes, we serve as a conduit for information so the owner can stay focused on the business.

It is best to consider before you have to, and while you can see a sale through. Often deals come with contingencies that may require your attention post sale, so waiting too long might cut into what you have in mind for life after the sale. Efforts to pick the peak time rarely yield the desired outcome. There are many issues to consider, both business and personal. However, it is better to be dealing with these while you have options.

We work with the seller to prepare for a sale, develop materials that tell the story of the company and then proactively seek buyers. These range from strategic groups looking for expansion to private equity buyers seeking an investment. There are also highly qualified individual buyers seeking new opportunities and we have a number in our database, too. We quarterback the process, start to finish, and work with your other professional advisors to seek the best outcome.

Generally, we do not price the company. Rather, we ask buyers for proposals and then review these with owners. Because we are proactive in our buyer search, we ask for buyers to give their best proposals. That doesn’t mean anything goes. Rather, the process we use to focus interest is intended to provide owners options for a decision. There are times, however, when putting a price on the business is effective. We will use this when appropriate to accomplish the seller’s goals.

The methods and tactics outlined above result in the owner actually exiting at their time of choice. They also result in the highest value available in the market as different classes of acquirers are approached and a specific, targeted market is created for the single asset; the business being marketed.

What our clients are saying...

“New Image Coatings, owners of Seal-Once, retained Business Transition Strategies in April of 2015 to locate a strategic buyer for the company. This was successfully completed during April of 2016 when we were acquired by UC Coatings of Buffalo, New York. Working at our side throughout this process were John Howe director, and Ken Schaefer, deputy director, of Business Transition Strategies. From the start of the project, where the information memorandum was developed, to helping us create the management presentation to acquirers, through negotiating the letter of intent and then the definitive agreement, they were there with me and our professional team every step of the way. It took nearly one year to the day to complete the project, but they never lost focus on my best interests and helped me keep my eye on business. This sale was very complex. It included transfer of trade secrets from the product developer, …as well as the transfer of a manufacturing and licensing agreement we had with the core compound producer… John and Ken marketed the company to a range of strategic acquirers, including a number of private equity groups and their platform companies, which ultimately resulted in an agreement with United Coatings… BTS’s level of expertise in the process and close attention to detail enabled us to successfully navigate the deal. I would recommend John Howe and Ken Schaefer to any company owner considering selling.”

- Hank Croteau

New Image Coatings